Network Morning Showdown

The Morning shows for the networks have always been a significant part of their news revenues, but, of late, the genre has turned into a juggernaut. I like that word – JUG-GER-NAUT. 🙂 And now, CBS had endeavored to re-...
by Communicado Magazine
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This Week on ABC

I AM VINDICATED! When the announcement was made that Christiane Amanpour would be taking over as anchor of This Week on ABC, I had mixed feelings. Not because I don’t think she’s great – I think she’s great. But, I ...
by Communicado Magazine
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Paula Deen PR

I don’t know what to tell you about Paula Deen except, she needs a better PR team… So this is the second such scandal afflicting the lady and all the things she bastes in butter. First, she gets diagnosed with diabetes ...
by Communicado Magazine
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NBC’s Rock Center: Enough Already!

Rock Center is Dateline by another name. It’s NBC’s attempt to strike gold by gathering as much star power as they can in one place. It could work for the casual viewer, but, as a media professional, it’s just another...
by Communicado Magazine
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The Zesty Guy

So, Kraft has this new ad campaign called, The Zesty Guy. It’s this young guy with model looks cooking with Kraft Zesty salad dressing. It’s provocative… Kraft has decided to sell sex and some people are taking issue ...
by Communicado Magazine
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Harry Smith is the Final Straw

The last time I wrote about Harry Smith was to say CBS should have made their newscast, The CBS Evening News with Harry Smith. They didn’t do that and now, Harry Smith is at NBC News. I just watched him fill in for Lester Hol...
by Communicado Magazine
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