Network Morning Showdown

The Morning shows for the networks have always been a significant part of their news revenues, but, of late, the genre has turned into a juggernaut. I like that word – JUG-GER-NAUT. 🙂 And now, CBS had endeavored to re-...
by Communicado Magazine
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NBC’s Rock Center: Enough Already!

Rock Center is Dateline by another name. It’s NBC’s attempt to strike gold by gathering as much star power as they can in one place. It could work for the casual viewer, but, as a media professional, it’s just another...
by Communicado Magazine
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The CBS Evening News

So, I’m a news snob. And, having spent the better part of a decade hunting down news, I feel justified as such. My favorite – The CBS Evening News… sorta. I grew up watching CBS local and national news. They a...
by Communicado Magazine
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The CBS Evening News – Round 2

It’s been almost 2 months since Scott Pelley took the anchor chair and he’s away on his first assignment for 60 Minutes. 2 Days into his absence and I’m back on board. Bob Schieffer is awesome. Day 2 with Bob Schieffer...
by Communicado Magazine
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Harry Smith is the Final Straw

The last time I wrote about Harry Smith was to say CBS should have made their newscast, The CBS Evening News with Harry Smith. They didn’t do that and now, Harry Smith is at NBC News. I just watched him fill in for Lester Hol...
by Communicado Magazine
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The Zesty Guy

So, Kraft has this new ad campaign called, The Zesty Guy. It’s this young guy with model looks cooking with Kraft Zesty salad dressing. It’s provocative… Kraft has decided to sell sex and some people are taking issue ...
by Communicado Magazine
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