Network Morning Showdown

The Morning shows for the networks have always been a significant part of their news revenues, but, of late, the genre has turned into a juggernaut. I like that word – JUG-GER-NAUT. 🙂 And now, CBS had endeavored to re-...
by Communicado Magazine
1

 
 

The Zesty Guy

So, Kraft has this new ad campaign called, The Zesty Guy. It’s this young guy with model looks cooking with Kraft Zesty salad dressing. It’s provocative… Kraft has decided to sell sex and some people are taking issue ...
by Communicado Magazine
0

 
 

CVS: No Smoke Screens

CVS announced on February 5, 2014 that they will no longer sell tobacco products as of October 1, 2014. Their rationale is that, as a wellness center, they should be focused on and in promotion of healthy lifestyles and smoking...
by Communicado Magazine
0

 

 

The CBS Evening News – Round 2

It’s been almost 2 months since Scott Pelley took the anchor chair and he’s away on his first assignment for 60 Minutes. 2 Days into his absence and I’m back on board. Bob Schieffer is awesome. Day 2 with Bob Schieffer...
by Communicado Magazine
0

 
 

This Week on ABC

I AM VINDICATED! When the announcement was made that Christiane Amanpour would be taking over as anchor of This Week on ABC, I had mixed feelings. Not because I don’t think she’s great – I think she’s great. But, I ...
by Communicado Magazine
1

 
 

Taco Bell Breakfast

I have to take this moment to commend Taco Bell for their latest ad campaign. They’ve launched Taco Bell breakfast and are using Ronald McDonald for testimonials. Brilliant. The catch: Taco Bell has scoured the country for me...
by Communicado Magazine
0