The CBS Evening News – Round 2

It’s been almost 2 months since Scott Pelley took the anchor chair and he’s away on his first assignment for 60 Minutes. 2 Days into his absence and I’m back on board. Bob Schieffer is awesome. Day 2 with Bob Schieffer...
by Communicado Magazine
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Taco Bell Breakfast

I have to take this moment to commend Taco Bell for their latest ad campaign. They’ve launched Taco Bell breakfast and are using Ronald McDonald for testimonials. Brilliant. The catch: Taco Bell has scoured the country for me...
by Communicado Magazine
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Network Morning Showdown

The Morning shows for the networks have always been a significant part of their news revenues, but, of late, the genre has turned into a juggernaut. I like that word – JUG-GER-NAUT. 🙂 And now, CBS had endeavored to re-...
by Communicado Magazine
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The Zesty Guy

So, Kraft has this new ad campaign called, The Zesty Guy. It’s this young guy with model looks cooking with Kraft Zesty salad dressing. It’s provocative… Kraft has decided to sell sex and some people are taking issue ...
by Communicado Magazine
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Augusta National Golf Club

I wanted to take a minute to talk about what’s going on at the Augusta National Golf Club in Georgia. In case you don’t know the details, here are the facts: Augusta National Golf Club hosts The Masters Golf Tournament. To ...
by Communicado Magazine
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News International and News Corporation = Criminal Activity

I just don’t know where to begin with this one. I mean, being a journalist is supposed to equal honesty, integrity, a responsibility to the consumer… What the F? I guess to be fair, News Corp has not been implicated...
by Communicado Magazine
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