Harry Smith is the Final Straw

The last time I wrote about Harry Smith was to say CBS should have made their newscast, The CBS Evening News with Harry Smith. They didn’t do that and now, Harry Smith is at NBC News. I just watched him fill in for Lester Hol...
by Communicado Magazine
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NBC’s Rock Center: Enough Already!

Rock Center is Dateline by another name. It’s NBC’s attempt to strike gold by gathering as much star power as they can in one place. It could work for the casual viewer, but, as a media professional, it’s just another...
by Communicado Magazine
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CVS: No Smoke Screens

CVS announced on February 5, 2014 that they will no longer sell tobacco products as of October 1, 2014. Their rationale is that, as a wellness center, they should be focused on and in promotion of healthy lifestyles and smoking...
by Communicado Magazine
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Taco Bell Breakfast

I have to take this moment to commend Taco Bell for their latest ad campaign. They’ve launched Taco Bell breakfast and are using Ronald McDonald for testimonials. Brilliant. The catch: Taco Bell has scoured the country for me...
by Communicado Magazine
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This Week on ABC

I AM VINDICATED! When the announcement was made that Christiane Amanpour would be taking over as anchor of This Week on ABC, I had mixed feelings. Not because I don’t think she’s great – I think she’s great. But, I ...
by Communicado Magazine
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Paula Deen PR

I don’t know what to tell you about Paula Deen except, she needs a better PR team… So this is the second such scandal afflicting the lady and all the things she bastes in butter. First, she gets diagnosed with diabetes ...
by Communicado Magazine
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