Communicado Magazine


 
 

 
Consumer

Taco Bell Breakfast

I have to take this moment to commend Taco Bell for their latest ad campaign. They’ve launched Taco Bell breakfast and are using Ronald McDonald for testimonials. Brilliant. The catch: Taco Bell has scoured the country for me...
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Corporate

Augusta National Golf Club

I wanted to take a minute to talk about what’s going on at the Augusta National Golf Club in Georgia. In case you don’t know the details, here are the facts: Augusta National Golf Club hosts The Masters Golf Tournament. To ...
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Corporate

CVS: No Smoke Screens

CVS announced on February 5, 2014 that they will no longer sell tobacco products as of October 1, 2014. Their rationale is that, as a wellness center, they should be focused on and in promotion of healthy lifestyles and smoking...
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Journalism

NBC’s Rock Center: Enough Already!

Rock Center is Dateline by another name. It’s NBC’s attempt to strike gold by gathering as much star power as they can in one place. It could work for the casual viewer, but, as a media professional, it’s just another...
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Journalism

Network Morning Showdown

The Morning shows for the networks have always been a significant part of their news revenues, but, of late, the genre has turned into a juggernaut. I like that word – JUG-GER-NAUT. 🙂 And now, CBS had endeavored to re-...
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Journalism

Harry Smith is the Final Straw

The last time I wrote about Harry Smith was to say CBS should have made their newscast, The CBS Evening News with Harry Smith. They didn’t do that and now, Harry Smith is at NBC News. I just watched him fill in for Lester Hol...
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